Expanding the Pala Efendi Turkish Coffee range

It has been more than a year since we started working on another exciting project, a new Turkish coffee brand, that will serve the coffee lovers from all around the world.

Pala Efendi was developed with global ambitions in mind right from the start. All its packaging and marketing material are produced in four main languages, English, German, Turkish and Arabic, to cover the biggest portion of the target market possible. 

The first product of the range, Pala Efendi medium-roast Turkish coffee in 250g tin box, was launched in Germany and its neighbouring countries in the latter half of 2017. The product was taken very positively and subsequent shipments of this particular type followed in 2018. The design of this box became synonymous with the Pala Efendi brand.

And now, we are on the verge of a new milestone on our journey with Turkish coffee. Our range is growing further with the addition of medium-roast and dark-roast Turkish coffee in 100g and 250g aluminium sachets. The new range will be available in continental Europe and the UK in September.

Further details can also be found at: www.palaefendi.com

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