Pala Efendi is coming as a fresh breath to the Turkish Coffee scene in Europe. Developed in cooperation between Pala Export GmbH of Germany and Coffee Talks Limited, the new Turkish Coffee brand will be launched at the Europe's leading exhibition, Anuga next week. The Turkish Coffee fans will have the opportunity to taste three varieties of Pala Efendi Turkish Coffee, which are medium-roasted, dark-roasted and mastic-flavoured between 7 and 11 October. The product will start hitting the shelves of thousands of Turkish markets throughout Europe immediately afterwards.
Kahve Dünyası, one of Turkey’s biggest Turkish Coffee manufacturers and Pala Export, who distributes hundreds of non-electrical items to more than 3,000 sales points throughout western Europe came together to convey high quality Turkish Coffee to the ethnic market. The project was managed by Coffee Talks. In the first phase of the project, 100g Turkish Coffee sachets are distributed by Pala Export in several points as part of their Ramadan activity. The full scale launch will take place in September when three varieties (medium roasted, dark roasted and with mastic) of Turkish Coffee will be launched in 250g boxes throughout Pala’s wide distribution network Turkish in September.